Let me just be clear here. How monotonous must it be to repeatedly read advertising copy that bleats on about yet another “fantastic opportunity to join a dynamic blue chip organisation” it’s all a bit trite really isn’t it?
Why has this or something equally mundane become the routine opening gambit of a business’ online candidate attraction strategy?
Remember AIDA? (Attention, Interest, Decision, Action) The simple principle of marketing that recognises the hierarchy of effects in a person’s decision making process to buy or commit to something. For recruiters, this exists in how we advertise but few really take the opportunity to grasp the concept of making advertising interesting to the candidate and engage with them.
If there’s no attention, how can there be action?
Moreover, the same recruiters will constantly complain that their response to advertising is not as good as it should be (or words to that effect). Is it any wonder?!
Sorry (I’m not really) but Recruiters really need to change the record here and talk to candidates in a language they understand, (or don’t) and be different to engage with their target market.
Thinking outside the box has worked for me when advertising for technical IT people using Binary, Hexadecimal and Morse code and even got some national coverage with my random Yoda ad (which I though was a wind up when Kris Gilmartin first called me)
You can check out my take on this for yourself and let me know what you think, good or bad, I can take it. But in the meantime, what’s wrong with jazzing it up a little and making the job seeker’s job search a little less robotic?
NB. Before anyone says it…I know, it’s a real shame I can’t employ the same ‘interesting principles’ to this blog…(beat you to it)